Ann Vorlicky - Executive Producer

When I joined Slingshot we were in the throws of onboarding the Texas Tourism account. Texas Tourism was a global account that was outspent only by Michigan and Oregon tourism. Because the Texas Tourism production budget had to be allocated across website redesign, broadcast, print and digital media; Slingshot needed an integrated producer that could look at the production needs from 30,000 feet. And as an integrated producer, I could figure out the best and most efficient way to spend the production dollars. So we doubled up our live action and still shoots where we could. We cast real people from 4 different cities, traveled every corner of the state, and hitting 35+ locations over 4 weeks. Within the 4 week production shoot, we were able to capture all assets needed for all media for the US market. Afterwards, I also produced campaign executions for Canada, Mexico, Europe, South America and Asia markets.

Our first campaign with Taco Bueno included a “Tex-Mex Ranger”. Because we intended the campaign to have a life of at least 2 years, I needed to negotiate a long term talent contract for the “Tex-Mex Ranger” that wouldn’t eat up our whole budget. In the end, I negotiated a talent contract that included unlimited print and digital media use. I also worked an option into the contract to extend it beyond the 2 years—using the same terms as in the original contract.

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The agency that I produced the Ed Asner spots for was a small 15 person shop. It was with this project I had made myself into an integrated producer….fast. On this project, I had to working with a signatory partner with celebrity contract experience. But once Ed Asner let us know that he was interested and on board for the project, I took over the contract negotiations and worked directly with Ed Asner. Working with Ed, I was able to work out the terms and the potential copyright infringement/clearances we needed. Ed Asner is a prince of a man, and so fantastic and fun to work with.